Who are we?

Hi, we’re FIRSTIIMPRESSION and we care about your brand. We’re a multi-faceted design company based in Dublin, Ireland.

We specialise in elevating existing businesses in Ireland, embedding them with the rich culture of their country ☘️ and helping them grow their businesses through strategic branding and resource design.

You already have a brand. The question is whether your brand represents, not just who is brand is now, but who your brand will be.

a taste of our

PORTFOLIO

CuriousDIY, dedicated to enhancing child education through hands-on play, transforms learning technology and natural sciences into build-it-yourself models aligned with grade-specific curricula. Previously, the brand’s blue-and-white paper packaging was complex and difficult to read. The redesign now shows a colorful, graphic-rich layout to captivate children, featuring a techy black and brown cardboard top. It simplifies information presentation, with essential details on the front and additional information on the back. The website also received a makeover, shifting from a convoluted catalog to an inviting, shelf-like interface. This redesign improves clarity, engagement, and user experience, supporting Curious DIY’s mission to foster experiential learning. Since the rebrand, CuriousDIY has made over 10,000 sales and is now in schools and stationary stores nationally.

For Black Rose Gym, we conceptualized a new logo and website to replace their simplistic and outdated online presence. The previous website was not only aesthetically lacking but also mostly broken. Our concept redesign introduces modern elements and a strong character, clearly presenting available options and highlighting the gym’s features and membership details. The new logo, a black rose containing a bicep and fist, elegantly merges the gym’s strength and beauty themes, creating a unique and powerful brand identity. 

For CUBOT, an educational robot, we created the packaging, logo, marketing materials, instruction manual, and online learning platform from scratch. The design features sharp edges in the logo and typography to appeal to tech-savvy teens. The logo, a spanner that emphasizes the main DIY selling point, also represents a side view of the robot. The packaging and materials reflect this modern, edgy aesthetic, ensuring that CUBOT stands out while enhancing the learning experience. The comprehensive, user-friendly online platform supports interactive learning, making advanced robotics accessible and engaging.